IQVIA’s permission‑based email framework uses a database of 6 million HCP email addresses linked to practice, claims and diagnosis data to refine audiences and personalise campaigns. Analysis of hundreds of deployments (sending ~15 million emails monthly) provides granular metrics—open, read and click‑through rates and timing—to guide improvements. Marketers can overlay email addresses with professional identifiers and claims data, verify and augment lists and test messages to optimise engagement. This data‑driven approach boosts ROI by reaching high‑value physician segments.

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