2019 CASE STUDY APP DEVELOPMENT Zutak personalising customer mindshare at Hicksons Lawyers Emma Markos, Marketing Manager at Hicksons Lawyers says: “ As the App’s licensing agreement came to an end, we took the opportunity to look for another vendor to find a more cost effective solution.” Once the three-person marketing team had taken a close look at what App development platforms were now available, they realised there were other benefits to be gained from a move – mainly combining two separate versions of their current App into one. The first being a client facing knowledge hub, and the second for staff communications. The hub is a one stop shop for contacts, FAQs, industry happenings and blogs. While the internal communication staff version supports Hicksons’ agile

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