Quality website matches quality care at CareAbout Life over 65 is to be lived. So our site – from its look and feel to the quality of our services and how they are delivered - had to reflect that,” said Kylie Magrath, CEO at CareAbout. CareAbout was working with a design agency that had strong visual communications skills but no development expertise. And the site, with integrated contact centre, had to be built within two months, in time for the reform cutover. As a website driven frontend and with SalesForce at the backend, the design of the site and the integration paths needed to have flexibility for growth. The platform had to be easy for CareAbout staff to make changes to pages, with a setup that automatically integrated to the CRM. And, while its services would ini

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