Case Study
ZoomInfo’s accurate data allowed the sales team to spend more time selling and less time researching.
ZoomInfo’s accurate data allowed the sales team to spend more time selling and less time researching.
The Challenge Finding quality, targeted net new contacts to enable Concur’s growing sales team. Concur’s sales team grew significantly over a two year period. With such a fast growing sales team, they needed to provide enough contacts, and fast, to quickly ramp the new sales reps and plug into their nurture and outbound campaigns to produce more leads. The sales team was also having trouble with the quality of their contact data and found that many of their phone numbers and email addresses were out of date. “Our sales team was wasting time updating contact records manually instead of selling, and leaving room for human error, which was hurting productivity and the bottom line,” stated Sean Goldie, Senior Segment Marketing Manager – SMB, at Concur. The Solution ZoomInfo helps C