Centrical is one of the hottest training and eLearning startups in the world, delivering an innovative and productivity-boosting platform that slashes the time it takes for employees to get up to speed. But when it came to the speed of its own prospecting efforts, Centrical was bogged down with too much homework. Its outbound lead generation was delivering quantity at the serious expense of quality, so Centrical’s talented team was wasting valuable productive time manually researching, verifying, and disqualifying leads. At the same time, its inbound pay-per-click (PPC) programs were already maxing out their budget and their effectiveness. With a game-changing enterprise product and looking for a data solution that could keep up, Centrical turned to ZoomInfo.

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