THE AUDIO ADVERTISING GUIDE: WHY IT MATTERS
THE AUDIO ADVERTISING GUIDE: WHY IT MATTERS
31 PagesTHE AUDIO ADVERTISING GUIDE: WHY IT MATTERS Section 1: Executive summary Section 2: Audio advertising Audio advertising - a growing opportunity for brands Market demographics Ad-supported consumers Vs. Paid consumers Consumers' response to audio advertising Section 3: Types of audio ads Audio ads Video ads Podcast ads Companion ads Sponsored playlists CONTENT 03 05 09Section 4: Why you need to build your audio advertising roadmap - today Impressive reach High engagement Enhanced targeting and programmatic opportunities No ad blockers Not bound by location Cost-efficient advertising model Integrated advertising and retargeting opportunities Section 5: Make better audio ads - the essential best practices Creative and messaging optimization best practices Audience targeting bes
