In the 2023 edition of our annual research series, What matters to today’s consumer, we found that consumers were worried about the cost-of-living crisis, with this concern naturally feeding into their expectations and purchasing behaviors. Many were worried, in particular, about the cost of feeding their families and buying essential items. This report is the third in our annual research series that examines evolving consumer behaviors. This year, we find that many of the behaviors we noted in our 2023 report have persisted, with consumers continuing to express concern about their personal financial situations amid rising inflation.

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