continued on next page www.g2crowd.com The Partnership Yellowfin signed up with G2 Crowd to increase brand awareness through user reviews. Throughout the partnership, they’ve worked with G2 to steadily increase their review number to better compete in the Business Intelligence Platforms and Embedded Business Intelligence spaces. In 2018 they wanted to try a new approach by doing an internal competition with their customer success team to drive reviews. They gave their team a goal to work toward, and with the campaign they grew reviews by 3x and moved on the Business Intelligence Platforms grid from a High Performer to a Leader. Yellowfin Sees a 20% Conversion Rate from Leads to Opportunities with their G2 Crowd Compare Report. REVIEW CAMPAIGN & COMPARE REPORT CASE STUDY Yellow

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