www.g2crowd.com The Challenge: Increasing Conversion Rates The Sisense marketing team found success running competitive campaigns on Google AdWords and other advertising platforms. By bidding on phrases that appear when users search for its competitors, Sisense has historically achieved high conversion rates. Sisense continually develops and tests new ideas to further capitalize on the success of competitive campaigns. Previously, Sisense promoted its own competitive assets that compared it to top competitors. Results of this campaign were mixed, and Sisense soon looked to G2 Crowd to provide objective content about how it stacked up against top competitors. COMPARE REPORT CASE STUDY Empowering everyday business users to manage, analyze, and visualize complex data quickly and

Join for free to read