Harnessing analyti cs to enhance route planning, offer bett er- value fares and monitor vehicle efficiency Overview Business challenge Operati ng in a competi ti ve market, Yellow Buses needs to operate as efficiently as possible while maintaining excellent service levels for customers in the Bournemouth area. When the company’s ownership changed, it saw an opportunity to extend its use of analyti cs to help streamline operati ons, but first it needed to find a soluti on suitable for a smaller business. Soluti on Yellow Buses worked with Budgeti ng Soluti ons, an IBM® Business Partner, to deploy IBM Cognos® Express and build a number of reporti ng and forecasti ng models, capable of analysing ti cket sales and calculati ng revenue by route, fare type, ti me period, boarding and al

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