This SugarCRM Case Study details how Summit Homes Group, an award-winning home builder, transformed its customer engagement. Facing challenges with inefficient new customer enquiry distribution, stalled follow-ups, and a fragmented view of the buyer journey, Summit Homes Group adopted SugarCRM. The solution provided a single unified view of the customer, enabled efficient enquiry routing, ensuring no leads were unattended, and empowered sales professionals with fast responsiveness. This significantly improved their ability to engage with clients, streamline the decision-making process for homebuyers, and deliver an exceptional customer experience, ultimately accelerating their growth in a competitive market.

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