XING Events, a leading intelligent event management platform serving over 237,000 organisers globally with online registration, ticketing, marketing, and attendee management, faced significant challenges due to the COVID-19 pandemic. The events industry was disrupted, forcing a rapid shift from in-person gatherings to virtual and hybrid formats. To adapt, XING Events needed a flexible, scalable digital communication and event delivery solution—such as GoTo Webinar and GoTo Meeting—that would enable seamless virtual events, ensure high engagement, and maintain reliable attendee interactions, supporting organisers through this transformation and sustaining business continuity.

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