Case Study
Turning In-Person Events
T urning In-Person Events into Virtual Experiences on LinkedInThe question is, how can marketers deliver an equally engaging virtual experience and still achieve their objectives? Clearly this is top of mind for marketers. We recently surveyed hundreds of marketers and 69% indicated “switching in-person events to virtual events” as a top challenge. Marketers noted this as their second biggest concern over the next three months, just behind budget cuts. Meantime, 40% of the marketers we surveyed have already — or are planning — to move events to a virtual/online format. 69% 40% of marketers say “switching in-person events to virtual events” is a top challenge of marketers have already or are planning to move events to a virtual/online format As the business world has almost co