Case Study
The Executive Institute Case Study
The Executive Institute, which hosts diverse events in Ireland for members across all organizational levels, faced a critical challenge when the COVID-19 pandemic forced cancellation of all physical gatherings. To ensure organizational survival and maintain service to members, they urgently needed a secure, reliable solution to transition their entire event program online. By adopting GoTo Webinar and GoTo Meeting solutions, The Executive Institute successfully moved events to a virtual format that was easily accessible to members. As a result, they not only continued delivering value but now offer an improved, flexible service with increased member engagement and participation compared to their traditional physical events.