Leading the Way with TPI Since deploying their industry-leading TPI tool, this food manufacturer has been able to generate detailed, goal-based recommendations for their retail partners in mere minutes. Their AI- and ML-enhanced solution not only gives them a fuller, more accurate picture, it also allows them to make better decisions while keeping up with the pace of today's markets. With budgets stretched tight and multiple departments contending for every dollar, businesses need strong results from their promotional spends. For one of the world's largest food companies, though, there was a noticeable gap between expenditure and outcome. This client was spending a significant amount on trade promotions. However, they had to rely on a traditional parametric model, which limit

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