Companies leverage digital capabilities, particularly in promotion and pricing, to meet industry challenges. The Holistic Enterprise Planning Ecosystem (EPx), combined with real-time digital integration, aims for a unified planning and analytics approach. Trade promotion management (TPM) and revenue growth management (RGM) are enhanced with analytics and AI, focusing on consumer-centric KPIs for profitable growth. Integrating planning and execution reduces silos, improves demand forecasting, and streamlines trade management. Success stories, like Maple Leaf Foods with SAP, highlight the benefits of automation and strategic planning, emphasizing efficiency, transparency, and profitability across the supply chain and customer relationships.

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