Case Study

Large Industrial Supplier

Large Industrial Supplier

Pages 1 Pages

SUCCESS STORY LARGE INDUSTRIAL SUPPLIER BACKGROUND A Fortune 100 Company Large B2B retailer Selling 1 Million Products Across 160 Countries COMPANY SALES CHANNELS Sales were stagnant for the last 2 years due to an industry downturn and growth of Retail Stores & Ecommerce Catalogue On-the-ground sales team of about 2,400 CHALLENGE SOLUTION GUIDANCE HOW TO PITCH Message Guidance WHAT TO PITCH Product/Service WHO TO PITCH Reach out to Mr. Alan Jackson Offer him 200W DC Motor Reach through a phone call IMPACT Artificial Intelligence identified as the key enabler to guide sales. It supported their ‘Right Customer’ & ‘Right Time’ pr ales Right Customers Right Time 4% SALES IMPROVEMENT IN 7 WEEKS The tool accounted for a 4-5% sale 2% more sales in the test group 2% more expected revenue

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