ALPHA LTD St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom @thisisalphalive thisisalpha.com Case Story Working in the Localization Zone Psychologists call it being “in the zone”. That feeling you get when you are using highly developed skills at optimal efficiency. When you’re able to respond to changing circumstances while retaining laser-like focus on your strategic goals. When you make it happen consistently, time after time. But getting into the zone like this never happens by accident. It takes years of training and a constant commitment to innovation and improvement to make it look easy. At Alpha, we know that being in the localization zone for our clients is the most important thing we do. How do we do it? By enhancing our processes, investing i

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