ALPHA LTD St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom @thisisalphalive thisisalpha.com Case Story Effective large-scale Localization and Globalization In 2007, Alpha was approached by a leading multinational software house. They were looking for extensive digital marketing, e-commerce and content creation solutions, including deployments for large and medium enterprises to assist them with the internationalization of their products. Alpha and the client worked in a traditional client/LSP relationship over several years and Alpha gained a deep understanding of the client’s products, requirements, and operational setup. During that time, the client’s number of products and locali zation needs grew, but financial constraints meant that it would be diffic

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