Woot.com drives new customer acquisition with Amazon Pay Woot.com has been serving up daily deals with a side of irreverent humor since 2004. The combination of clever wordplay and big savings - on everything from umbrellas to bed sheets - has helped the company build a passionate online community. To buy on Woot, customers first create an account, which not only enables them to purchase but also to engage in the site’s forums. “Our brand is tied to our community. Our customers are extremely active in our forums, and we pull customer stats onto every product page,” says Joy Chang, Senior Product Manager at Woot. “Because we believe community engagement drives more sales, new account sign-ups is a key metric for us. ” To make signing in and signing up easier, Woot launched Amazon Pay, a ser

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