Case Study
Purple boosts mobile conversion with Amazon Pay enabled by Shopify
Purple boosts mobile conversion with Amazon Pay enabled by Shopify It’s been said that the best bridge between despair and hope is a good night’s sleep—and that’s exactly what Purple, Inc. offers. Purple founders Tony and Terry Pearce set out to build the world’s most comfortable mattress, one that guaranteed millions of people their best sleep ever, at an affordable price. In January 2016, after years of researching cushioning, the company started shipping Purple mattresses, entering the marketplace at a time when the “bed in a box” mattress delivery to your door step, was a new frontier. Amazon Pay reduces the number of clicks and customer inputs during the checkout by at least 75%. Bryant Garvin, Marketing Director, Purple Since introducing Purple® Bed, the world’s first no pressure mat