WoolAid saves thousands of dollars in marketing costs using Feedback Loop Customer Case Study02 Customer Case Study | WoolAid WoolAid Case Study The Summary The Problem When entering the U.S. market, eco-bandage startup WoolAid needed to know where in the buyers’ journey to target their marketing. They planned to lay groundwork with a campaign promoting the unique properties of Merino wool. The Solution Using the Feedback Loop platform, WoolAid learned that their target consumers were already informed about Merino, and naturally made the connection with a breathable and eco-friendly bandage. The Result WoolAid saved thousands of dollars from the proposed Merino education campaign, redirecting this spend to more directly promoting their product.03 Customer Case Study | WoolAid

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