001 Company Profile 2019 How Feedback Loop enables Ad Council to make smarter business decisions and innovate faster Smokey the Bear. A Mind is a Terrible Thing to Waste. McGruff the Crime Dog. Friends Don’t Let Friends Drive Drunk. Just Say No. Let’s Move. The Ad Council has a longstanding history of responding in times of need – dating back to World War II and recruiting women into the workforce, to messaging during the Polio and AIDS epidemics, to Hurricane Katrina, 911 and Hurricane Sandy. They have been one of the most influential drivers of public health awareness during the COVID-19 pandemic with their PSAs informing the American public about the steps to protect themselves and loved ones from COVID-19. Customer Case Study002 Customer Case Study | Ad Council Customer

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