001 Company Profile 2019 How Feedback Loop empowered Toggle to grow millennial purchasers in a competitive market Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. Always looking for ways to stay ahead of the insurance pack, the industry veteran recently began looking to a younger crowd. Customer Case Study002 Customer Case Study | Toggle Customer Case Study Toggle Background Currently the largest living generation group in the U.S., millennial purchasing power is expected to reach $1.4 trillion this year. Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The co

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