Case Study
Woodman’s Of Essex- 2-3 million pageviews, massive media attention, #2 for “lobsters”
Woodman’s Of Essex- 2-3 million pageviews, massive media attention, #2 for “lobsters”From local restaurant to national media darling, how solid strategy reaps big results Case Study Background On July 3, 1916, Lawrence “Chubby” Woodman invented the fried clam. Now, Woodman’s of Essex is a famous restaurant where people from all over the world come to enjoy New England lobsters, smell the salt air, and eat gluten-free fried clams. Over the years, Woodman’s has become known for a number of other important services, such as catering, weddings, and functions. They also ship seafood and live lobsters across the country. The Challenge In addition to having numerous service and product areas, there is also a second website for The Essex Room, which is a moderately-priced wedding location.