Wicked Tuna / Fishgloucester.com - #2 for “tuna fishing”How we got the best Wicked Tuna captain to #2 for “tuna fishing” Dave Carraro is a star on National Geographic and is now at the top of Google as well Case Study Background Dave Carraro is probably the number one captain on the Wicked Tuna show from National Geographic. With over 100 giant tuna hooked and 88 jumbos landed in 2016, Dave, Jordie and Sandro are some of the best tuna fishermen in the world. The Challenge Dave’s old website’s design was incredibly outdated, and the content was not organized or optimized in the most search engine friendly manner. Marketing Strategy Dave does not need a ton of extra business because he is so popular, so the strategy was mostly to focus on making a great looking site for a reasonable f

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