Montserrat College of Art - National and local media coverage up 200%WGBH-TV syndicated nationally, covers / features in ArtScope, Art New England, Art News and more Case Study Background Beginning in 2010 and extending for several years, we provided PR to Montserrat College of Art (MCA) on a regular basis that resulted in several major milestones. The Challenge MCA’s media environment covers three general colleges that had much more to talk about than exhibits by art students and an occasional faculty show. MCA clearly needed to step up its efforts in the public relations arena or risk being perceived as a small player in the world of art. The Solution Starting with the 2010 Annual Art Auction, we provided information, materials, and access to all local (North Shore) media outlets,

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