Case Study
Winning the Hearts and Minds of Patients
A case study on modernizing the measurement and management of customer experience in healthcare Published: January 2020 Winning the Hearts and Minds of PatientsIpsos Customer Experience Winning the Hearts and Minds of Patients Copyright© 2020 Ipsos. All rights reserved. 2 Winning the Hearts and Minds of Patients A case study on modernizing the measurement and management of customer experience in healthcare Atrium Health (formerly Carolinas HealthCare System) is one of the nation’s leading healthcare organiza- tions, connecting patients with on-demand care, world-class special- ists and the region’s largest primary care network. Their network has grown to include more than 40 hospitals and 900 care locations ranging from doctors’ offices to behavioral health centers and nu