Medallia’s PDF emphasizes that to improve prescription medication experiences, pharmaceutical companies must proactively capture patient feedback across diverse channels. Despite high drug usage, most patients aren’t in contact with manufacturers, missing critical opportunities for engagement. Patients prefer digital feedback options like email, text, and chat, and unstructured data such as open-ended comments offer rich insights. Immediate, in-the-moment responses improve satisfaction and outcomes. To be truly patient-centered, companies must meet patients on their terms, using digital platforms that facilitate privacy, convenience, and meaningful dialogue.

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