Wiley Uses BrightEdge to Overcome Algorithm Penalty and Capture $1,860,000+ Annually on Two Product Lines
Wiley Uses BrightEdge to Overcome Algorithm Penalty and Capture $1,860,000+ Annually on Two Product Lines
1 PagesTHE PROBLEM Wiley is a 208-year old content publisher that is addressing a seismic transformation in the industry’s history -- digitization. They have a wealth of content and face the critical need to develop strong online visibility and traf c to their web sites and products. Their challenge is to capture search traf c for both existing and new content while dealing with growing competition and the ever-changing search environment. SEO Strategist Austin Kane recently faced a search engine algorithm update and penalty that wiped out virtually half of the natural search traf c to one of his websites. In addition, he needed to prove the value of investment in content marketing and SEO to secure support and resources from management to remedy the penalty and grow organic search as a p
