THE PROBLEM In July 2014 a major North American transportation company’s site was negatively impacted by Google’s Pigeon update, which resulted in the loss of the majority of their non-brand organic rankings. Organic trafc and revenue plummeted year-over-year as a result. Direct Agents supported by the Brightedge platform took over this company’s SEO campaign in early May 2015 to help regain the lost rankings, trafc, and revenue. THE SOLUTION The loss of sales, rankings, and trafc was also attributed to the increased organic efforts of OTAs (Online Travel Agents) which were pushing down the client’s site in valuable Search Engine Results Pages. A large focus needed to be placed on detail-specic pages that were very relevant to the brand’s offering, had a large search intent but

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