Why Timing is Everything in A /B Test Implementation
Why Timing is Everything in A /B Test Implementation
3 PagesCASE STUDY Why Timing is Everything in A/B Test Implementation Overview Extensive user research was conducted on the high traffic/high value Product Comparison page. Results found that the comparison page played an integral role in the decision-making process for both new and existing users. Looking to improve the matrix, and move more visitors into the purchase funnel, Quicken wanted to create a test variation for the Product Comparison page. Challenge With the holiday season fast approaching, Quicken wanted to launch, conclude, and implement the winning variation prior to Black Friday, when returning users receive a coupon for product upgrades. The urgency leading up to the holidays increased the temptation to prematurely implement the new variation to expedite
