Client Profile Gordon Food Service is a North American food service distributor that supplies food service delivery customers (restaurants, hospitals, and health care facilities) with high quality food service products and services. PPC Account Revamp & Ongoing Optimization Yields 109% Increase in Leads Overview Gordon Food Service had been utilizing Pay-Per-Click advertising, however, the results weren’t meeting expectations. Challenge The previous agency was running Google AdWords campaigns that did not perform efficiently or at scale. Furthermore, the ability to make data driven decisions based on user location, device, and other factors was lacking due to the account structure. Solution Blast restructured Gordon Food Service’s pay per click account so that it provides the

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