Why Healthcare Should Be Consumer-First Based on a webinar with Persado and Jared Johnson, Founder of Shift.Health Healthcare systems are on an unsustainable trajectory. A significant part of the problem is the poor experience that patients have with healthcare when they are expecting far more digital convenience in their lives. "One important aspect of the problem that's been noted in the industry is that health systems have taken on a significant amount of technical debt," Johnson said. "This prevents them from engaging with new digital solutions." In the current healthcare landscape, consumers have more and more choices and a cash economy has emerged. That’s why designing better experiences that create better relationships with consumers will be a key factor in the evolution of the heal

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