Go Pro(active)! Shift Away From Reactive Healthcare Marketing Based on a webinar with Persado and Susan Magrogan, Performance Marketing & Demand Generation Manager at UNC Health The healthcare industry is rapidly changing as new players like Amazon and Walmart have entered the space. While these new entrants might not have the years of experience in healthcare as traditional players, what they do have is a robust consumer engagement engine that proactively builds a digital relationship with consumers, keeping their brand top-of-mind as consumers navigate various healthcare choices. While many traditional healthcare systems aspire to be more proactive, the reality is that often the marketing team gets pulled in many directions as conflicting internal ad-hoc requests come in. Being proactive

Join for free to read