Integrated software vendors (ISVs) can unlock new revenue streams by becoming payment facilitators (PFs), embedding payment acceptance within their software. This shift allows ISVs to take on roles traditionally held by banks or merchant acquirers, enabling seamless, integrated payment solutions for their clients. By acting as PFs, ISVs can offer simplified pricing, frictionless onboarding, and enhanced customer experiences, while generating significant new income. The PF model offers two approaches: retail, where risk is outsourced, or wholesale, where ISVs manage all aspects of payment processing. As the PF market grows, ISVs that capitalize on this opportunity can greatly enhance their revenue and market position.

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