Navigating Uncertainty and Healthcare Disruption in the New Year Based on a webinar with Persado and Alan Shoebridge, Associate Vice President of National Communication at Providence The start of a new year brings a new perspective, a time for change, and an opportunity to refocus. It’s also a good time for healthcare leaders to reflect on the trends from last year and think about how they will evolve and impact strategy for the year ahead. Alan Shoebridge, Associate Vice President of National Communication at Providence discussed his predictions for healthcare in 2023 with Persado, including what to expect, how to respond, and what to plan for in the year ahead. Four things we KNOW about the future of healthcare marketing in 2023 1. Disruption Will Continue Over the last few years, the h

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