“H” is for Human in Healthcare Marketing: Personalization in the COVID-19 Era Guest Speaker: Nichole Cassells Stevens Director of Marketing and Business Development Roper St. Francis Healthcare In a time when reaching patients as people is more important than ever before, what can we learn about healthcare marketing from a relatively small community health system that isn't afraid to connect on a more personal and emotional level with their consumers? Roper St. Francis is the only private health system in Charleston with about 1000 physicians on the medical staff. With a mission of "taking care of the community," Roper St. Francis focuses on building a caring relationship with the Charleston community based on mutual trust and support, shared experiences, and kindness. It's all about peopl

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