This case study details KFC UKI’s transition from a legacy cloud platform to Braze to enable a mobile-first customer engagement strategy. The migration involved only four team members and took 3.5 months to reach the first campaign. Early wins included increased collaboration, reduced complexity, and data unlock. Their “Free Gravy with Every Order” campaign—executed across email and mobile push—yielded a 4× higher open rate and 2% higher conversion. The study also highlights how Braze’s cross-channel tools helped KFC UKI adapt during COVID-19, linking mobile ordering, loyalty, and Click-and-Collect solutions for a unified experience.

Join for free to read