This Forrester Consulting study quantifies the ROI of adopting the Braze customer engagement platform. It finds that enterprises achieve a 3.2x ROI and payback within six months through faster campaign creation, improved retention, and better personalization. Key benefits include a 25% lift in message efficiency, $3.8M in added profit from time-to-market gains, and $2.1M in developer savings. Interviews reveal Braze’s real-time streaming, cross-channel orchestration, and easy integrations reduce complexity while driving agility and lifetime value across marketing operations.

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