Looker and Braze Transforming Customer Experiences Solution Brief August 2020Understanding and anticipating consumer needs are key components to delivering exceptional customer experiences. Many companies find that capturing a 360-degree view of customers poses a challenge, and without the ability to quickly and easily pinpoint engagement with products or services, overall brand loyalty erodes. The following process can help deliver amazing customer experiences to maintain a competitive edge for your company. • Connect with consumers where and when they want to engage • Collect customer experience data from push, email, apps, website • Feed data back to your teams in an easily consumed visual format for making fast decisions • Create new engagements customized for customers

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