CITO RESEARCH SPONSORED BY Why Adopting a Data Model Will Make You Ready for the RunwayCONTENTS How Companies Suffer Without Models 2 Challenge 1: Trust and Divergent Versions of Data 2 Challenge 2: No Ability to Reuse Data 2 Challenge 3: Massive Latency Between Analysis and Insights 2 The Value of Data Models 3 Getting to Data Alignment and a Single Source of Truth 3 Enabling Reuse to Build Wealth 4 Dramatically Expand Use of Data and Scale Self-Service Analytics 4 Increased Efficiency of Analysis Resulting in Better Decision Making 5 The Looker Data Model 61 Data Models: A Cure For What Ails Businesses CITO RESEARCH It’s easy to get caught up in the excitement around big data and focus on the possibili- ties that it can provide: better analytics, greater business insights, and hyper-ta

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