Why Choosing Looker Makes Sense2 The business intelligence (BI) and analytics space is crowded and noisy. Vendors make similar claims and, for companies evaluating BI and analytics solutions, it’s difficult to distinguish fact from fiction. Even with trials that allow people to test product features before purchasing, it’s easy for vendors to shape perceptions during the trial to their advantage. This paper shares experiences from actual customers that chose Sisense as their BI solution and later replaced it with Looker’s data and analytics platform. The paper describes the reasons why these customers purchased Sisense, how the product fell short of their expectations, and why they found Looker to be a better fit for their requirements. We hope these stories will help you make

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