Make Petabytes of Data Instantly Accessible Across Your Organization Google Cloud Whitepaper 04.17.20 Google BigQuery and Looker combine to create a solution that helps everyone in your business build the workflows they need to deliver value. 2 The business problem In today’s business world, it’s common to collect data from every part of your business—data about events, about user behavior, about the customer journey, about your marketing efforts, about your product or service. How do you make sense of it all? As you continue to invest in collecting and storing gigabytes, terabytes, maybe even petabytes of data, you need a solution that translates your data into meaningful insights about every aspect of your business. Looker works with BigQuery to enable self-service discove

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