To enhance revenue goals, GTM leaders emphasize upsells and cross-sells. Siloed operations hinder alignment. The Data Model fosters synergy by mapping the customer journey, ensuring unified goals, metrics, and execution. Challenges include change management, conflicting KPIs, and data misalignment. Overcome by defining milestones, aligning tech stacks, and utilizing timestamps for analysis. Data Model enables root cause analysis and inclusive decision-making, transforming GTM into a collaborative endeavor. RevAmp aids implementation for streamlined insights.

Join for free to read