Figleaves are a UK- based, online, female fashion retailer who were founded in 1998. Producing their own in-house collections of lingerie, nightwear and swimwear, each product combines premium quality with fit and style. Due to stocking such a large variety of diverse fashion garments it would be impossible to stock each range in store which is why the brand remains exclusively online. The Challenge The client’s onboarding requirements included integration with their in- house CRM and e-commerce platform for transactional emails as well as configuration and advanced training. They had to be delivered within a restricted timeframe to ensure that email revenue was not impacted. The Solution The initial objective was to replicate existing structure and processes, but the scope was bro

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