Case Study / IMpower Solutions impower.solutions avaya.com When Customers Text, Everybody Wins Avaya Powers First-of-Its-Kind Customer Messaging Solution from IMpower Solutions In an age when many consumers—especially millennials— would rather message than call, and email open rates hover around 30 percent, the ability to reach businesses via text or Facebook Messenger opens a new line of communication. “Customers prefer messaging to any other form of communication, so brands that want to create a great relationship with their customers and provide wonderful customer service are moving to texting,” says Adi Bittan, co-founder and CEO of IMpower Solutions. “It’s also much cheaper and easier for businesses to handle texting and messaging than phone calls, emails or live chat. Ther

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