Case Study
When Change Came, eBay Burnished its Brand With Employee Engagement
energage.com pg. 1 Nothing challenges success like change, and at eBay there’s been plenty of it. The company that pioneered e-commerce marked its twentieth anniversary in 2015, the same year it spun off its PayPal subsidiary in a deal that seemed to strengthen both organizations. The move brought an even greater focus on brand building; and to make it happen, eBay looked again to its more than 10,000 employees working at locations around the world. One such location is Austin, Texas, where the expanding 475-person office is carrying out ambitious plans to build connections with the broader community by highlighting the alignments of its workplace culture and brand with those of the local community. It established and empowered employee committees focused on branding, social innovat