1 • ustomer Originally launched as an online auction site, eBay is one of the most recognizable names in the e-commerce marketplace. Founded in 1995, it has a user base of around 149 million active buyers, with approximately 700 million items listed on the website at any one time. What sets it apart from other marketplaces is the fact that it retains a diverse and varied community, many of whom are connected by a bewildering array of goods fo

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