1 | Slack and Company, LLC | 233 N. Michigan Ave., Suite 3050 | Chicago, IL 60601 | T 312-970-5800 | W slackandcompany.com Capturing a big opportunity Senior management at eBay discovered that businesses were beginning to use the site to buy and sell capital equipment and supplies, but major questions were unanswered: • How large is the market opportunity for business buying on eBay? • What’s the profile of the business people who buy on eBay? • How is the eBay brand perceived by small-business owners? • Can the eBay brand be “stretched” enough to be relevant and credible for business people? • What’s the most effective positioning and marketing strategy to build eBay into a major business buying destination? eBay retained Slack and Company to answer these key questi

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